Buying a photo frame in the UK in 2025 should be straightforward, but the number of sizes, materials, and retailer options can make it surprisingly tricky. The market is built around a small set of standard sizes — 6×4, 7×5, 8×6, 10×8, A4, and A3 — with style choices typically led by wood, metal, and minimalist black or white finishes. Most shoppers end up weighing three factors: the picture size, the display location, and the frame style.
One detail that causes confusion is how frame sizes are labelled. UK retailers and guide sites consistently emphasise that the size stated on the box or listing refers to the image opening inside, not the outer dimensions of the frame. That means a “10×8” frame is designed to hold a 10×8 inch print, while the total external size will be noticeably larger because of the frame border and any mount. Measuring your print first is essential.
The buying decision usually comes down to matching the picture size, the display location, and the frame style. Whether you need a simple tabletop frame for a 6×4 snapshot or a statement piece for a large poster, understanding the basic sizing rules and the range of retailers available helps narrow the choices quickly. For more advice on displaying your favourite prints, take a look at our home and decor guides.
What size photo frame do I need? A UK sizing guide (6×4, A4, A3)
Fast, cheap, standard sizes (6×4, A4, A3). Best for: IKEA, Next, Amazon.
Any size, premium materials, longer wait. Best for: EasyFrame, Frames.co.uk.
Under £10 per frame. Amazon basics, IKEA Ribba, Next own-brand.
Gold, funky, oversized collages. Best for: Next ‘funky’ range, independent Etsy sellers.
- Most users searching for photo frames need help with sizing first — 6×4 and A4 are the most common queries.
- Gold frames and wooden frames are the top material queries, indicating a classic versus modern aesthetic split.
- Custom framing is a separate, higher-intent journey compared to ready-made, with different expectations on price and lead time.
- Retailer trust is high for IKEA and Next; specialty sites win on precision and customisation.
- Wall mounting versus tabletop display is a hidden decision point rarely addressed in category pages.
- Frame labels almost always refer to the image size inside, not the outer dimensions — a common source of confusion.
- Most UK standard photo frames are designed for 6×4, 7×5, 8×6, 10×8, A4, and A3 prints.
| Fact | Detail |
|---|---|
| Standard UK photo sizes | 6×4 inches, 7×5 inches, A4 (210x297mm), A3 (297x420mm) |
| Average ready-made frame cost | £5 – £25 |
| Average custom frame cost | £25 – £80+ |
| Most common frame materials | Wood, MDF, aluminium, plastic |
| Most sold photo frame line in the UK | IKEA Ribba series |
| 6×4 inch metric equivalent | 15×10 cm — used for standard prints and desk frames |
| A4 metric equivalent | 21×29.7 cm — used for certificates, art prints, small wall art |
| A3 metric equivalent | 29.7×42 cm — used for posters and larger wall art |
| Frame size meaning | Stated size is the picture opening, not the outer dimensions |
| Custom frame lead time | Typically 5–10 working days |
Where to buy the best photo frames in the UK: Next, IKEA, Amazon, and specialists compared
High-street and generalist retailers
Next offers a strong selection of ready-made frames with a focus on homeware trends, including gold and funky designs. Their category page allows filtering by size and colour, and the brand is well-trusted in the UK. However, the site lacks a dedicated sizing guide or material advice, which means shoppers need to know what they want before browsing.
IKEA remains the most recognised name in photo frames, with the Ribba series being the best-selling line in the country. Their frames are affordable, minimalist, and available in a wide range of standard sizes. IKEA’s category page includes clear size filters and lifestyle room sets, but customisation options are limited to pre-set sizes only.
Amazon provides the broadest marketplace with user reviews and competitive pricing, but lacks editorial curation or style advice. It is best for shoppers who already know the exact size and material they need.
Specialist framing retailers
For precision and customisation, specialist sites like Frames.co.uk and EasyFrame lead the market. Frames.co.uk has been operating since 1995 and offers a smart search tool that lets you filter by size, colour, and border style. EasyFrame, which brands itself as “the UK’s Favourite Framer,” provides over 900 frame styles with mount colour swatches and a step-by-step configurator.
These specialists are ideal for non-standard sizes and higher-quality materials, but the cost is significantly higher than ready-made options. The trade-off is between price and precision.
If you are unsure about sizing, start with a ready-made frame from a retailer with a good returns policy. IKEA and Next both accept returns on unused frames, which gives you a safety net while you confirm the fit.
Styling your walls: Gold, wooden, and funky photo frames for every home
Wood frames for warmth and versatility
Wood frames are the most versatile option for neutral, warm, rustic, and classic interiors. According to UK retailers like Dunelm, wood finishes work well in living rooms and bedrooms where a natural texture complements soft furnishings. They are available in a range of stains from light oak to dark walnut, making them easy to match with existing furniture.
Gold frames for a bold statement
Gold frames are a popular choice for maximalist, art deco, or eclectic interiors. They can add a sense of occasion to family photos and art prints. However, the exact shade of gold varies between retailers — some offer a warm, antique gold, while others lean towards a cooler, champagne tone. Checking product images carefully is recommended.
Funky and unusual frames for personality
For those looking for something less conventional, the “funky” frame category includes bright colours, irregular shapes, and mixed-material designs. Independent sellers on Etsy and platforms like Desenio offer sizes from 13×18 cm up to 100×150 cm, with 50×70 and 70×100 being among the most popular. These frames work well in gallery walls or as standalone accent pieces.
Black and white frames for minimalist galleries
Black frames create contrast against white or light grey walls, while white frames suit clean, minimalist, gallery-style displays. Both finishes are widely available across all major retailers and are often used to create cohesive gallery walls where the frame finish remains consistent while the sizes vary.
The overall style direction remains highly adaptable rather than trend-driven. Most sellers position frames as a finishing element that should match the room colour, furniture tone, and the visual importance of the image. There is no single “must-have” style for 2025.
Custom picture frames vs ready-made: Which option is right for you?
When to choose ready-made
Ready-made frames are best when you have a standard UK print size (6×4, 7×5, 8×6, 10×8, A4, or A3) and need a quick, affordable solution. Prices typically range from £5 to £25, and delivery can be as fast as next day from retailers like Next and Amazon. The main limitation is that you are restricted to standard sizes and a limited choice of materials.
When to choose custom
Custom framing is necessary for non-standard print sizes, artwork with unusual proportions, or when you want a specific mount colour and premium material. The cost is higher — typically £25 to £80 or more — and the wait time is longer, usually 5 to 10 working days. Express custom framing is available at a premium, with turnaround times of 1 to 2 days.
Comparing the costs
The gap between ready-made and custom framing is significant. A standard 10×8 ready-made frame can cost under £15, while a custom frame of the same size with a mount and premium wood can exceed £50. The decision comes down to whether you need a precise fit and a specific aesthetic, or if a standard size and finish will suffice.
Mount cut-out tolerances can vary by up to 1mm between suppliers. If you are using a custom frame for a valuable print or artwork, request a sample of the mount board or confirm the tolerance with the framer before ordering.
How long does it take to get a photo frame? Delivery timelines explained
- Ready-made frames (in-store): Same day — available at IKEA, Next, and larger Dunelm stores.
- Ready-made frames (online): 2–5 working days for standard delivery from most retailers.
- Next day delivery: Available on certain frames from Next and Amazon, provided the item is in stock.
- Custom frames (standard): 5–10 working days from EasyFrame and Frames.co.uk.
- Express custom framing: 1–2 working days at a premium price point.
What do I need to know before buying? Established facts versus uncertainties
| Established information | Information that remains unclear |
|---|---|
| Ready-made frames fit standard UK print sizes (6×4, 7×5, 8×6, 10×8, A4, A3). | Actual stock levels for specific “funky” designs vary seasonally and by retailer. |
| Custom framing takes longer and costs more than ready-made. | Exact colour match for gold frames — warm gold and champagne gold differ between retailers. |
| The stated frame size refers to the picture opening, not the outer dimensions. | Mount cut-out tolerances can differ by up to 1mm between suppliers. |
| IKEA Ribba is the most sold photo frame line in the UK. | Long-term durability of budget frames versus premium frames is rarely compared in retail listings. |
Why is choosing the right photo frame important? Understanding the market
“Photo Frames” as a keyword carries high commercial intent — most users searching for it are in “buy” mode. The rise of digital printing means more people are framing physical photos taken on their phones, which has increased demand for standard-sized frames that fit common print formats. The market is split between specialist framers who offer precision and customisation, and generalist retailers who compete on price and convenience. The trade-off between price and precision is the central decision for most buyers.
Which retailers are most trusted for photo frames? Expert sources
Specialist framing retailers with long-standing reputations in the UK tend to score highest on trust and precision. Frames.co.uk has been operating since 1995 and is known for its detailed sizing tools and technical specifications. EasyFrame claims to be “the UK’s Favourite Framer” and supports that claim with a wide product range and strong customer reviews.
“Find your perfect picture frame using our smart search. Filter by size, colour, border style.”
— Frames.co.uk
“The UK’s Favourite Framer. Over 900 picture frame styles.”
— EasyFrame.co.uk
What should you look for in 2025? Photo frame buying summary
For most UK shoppers, a sensible shortlist in 2025 includes 6×4 for everyday prints and gifts, 7×5 for portraits and tabletop displays, 10×8 for family photos with more wall presence, A4 for certificates and compact wall art, and A3 for posters and statement images. Keep an eye on emerging trends such as AI-powered frame size finder tools, sustainable materials like bamboo and recycled plastic, and increased demand for large format frames (A2 and above) for poster prints.
Gallery wall inspiration and layout tips can help you plan a cohesive display using mixed sizes with a consistent frame finish. For more ideas on creating a gallery wall at home, browse our interior styling features.
Frequently asked questions about photo frames
What is the difference between a poster frame and a photo frame?
Poster frames are typically lighter and designed for larger formats like A2 and A1. They often use acrylic instead of glass for weight reasons. Photo frames are built for smaller standard print sizes and usually include a backing board and glass or acrylic glazing.
How do I remove the back of an IKEA picture frame?
Most IKEA frames have a flexible metal tab system. Bend the tabs outward to release the backing board, then slide the board out. For frames with a wooden back, look for turn buttons that rotate to release the back.
Can I put an A4 photo in an A3 frame with a mount?
Yes. An A3 frame with an A4 mount cut-out will display an A4 print with a border around it. This is a common way to frame smaller prints in a larger frame, giving a professional gallery look.
Are gold photo frames out of style in 2025?
No. Gold frames remain a popular choice for maximalist, art deco, and eclectic interiors. They are considered a classic finish rather than a passing trend, though the specific shade of gold varies by retailer.
Do photo frames come with glass or acrylic?
Most ready-made frames under £25 use standard glass. Larger frames and budget-friendly options sometimes use acrylic for weight and safety reasons. Custom frames typically offer a choice between glass, acrylic, and non-reflective options.
What is the best way to measure a photo for a frame?
Measure the exact dimensions of the print in millimetres or inches. Do not measure the outer edge of the paper if it has a white border — measure the image area itself. This ensures the frame opening matches the visible part of the photo.
Are IKEA picture frames good quality?
IKEA frames are generally considered good value for their price point. The Ribba series is the best-selling frame line in the UK. They use standard materials and are reliable for everyday display, but they are not designed for archival or heirloom use.
How much does a custom picture frame cost in the UK?
Custom frames typically cost between £25 and £80 or more, depending on the size, material, and mount options. Express custom framing costs a premium. Specialists like EasyFrame and Frames.co.uk provide online quotes before you commit.
Can I get wooden photo frames with next day delivery?
Yes, if the frame is in stock. Next and Amazon offer next day delivery on many wooden frames. Custom wooden frames from specialists require a production lead time and cannot be delivered next day.
What is the difference between a 6×4 and a 7×5 frame?
A 6×4 frame is designed for standard 6×4 inch prints (15×10 cm), while a 7×5 frame is for slightly larger prints (18×13 cm). The 7×5 size is often used for portraits and gives a slightly more premium look on a desk or tabletop.
Sophie Kendall is Culture & Events Editor at DailyCity.co.uk, covering restaurants, nightlife, theatre, exhibitions, festivals and city life.